Necessity is the Mother of Invention…!!
After successfully navigating the luxury retail world in upper management positions with HERMÉS, BALLY of Switzerland in Europe, I was presented with an unique challenge…. transforming a governmental, “nonprofit” duty free Store without a PR/Marketing budget, and advetising was against “rules and regulations”… hmmm…!!
We all know that, “necesity is the mother of invention” - Sooo, step by step, I developed the Art of Collaboration, a frame that transformed our approach. Through collaborative efforts with our brands, we orchestrated engaging promotions, workshops, events, and engaging visual merchandising.
My passion for retail consulting is rooted in these experiences, and it fules my drive to share, “The Art of Collaboration” in my Retail Strategy - Training & Coaching business.
As a retailer, you likely struggle with PR, promotions and advertising, not knowing how much to invest and if it will pay-off and drive sales. I understand this struggle first hand…!!!
Let me share my expertise on working with brands and vendors to increase sales and revenue.
Are you ready to fill your promotion calendar with engaging events and launches, that compliment your store’s budget ???
Take your business calendar for the next year and “pencil in”, every possible event that would be a good theme for a promotion… From local events to holidays… (Valentines Day, Easter, Mother’s Day, Memorial Day, Father’s Day, 4th of July, Summer Solitice, Summer Sale, Labor Day, Fall Fashion, back to School, New Collection, Autumn Trends, Thanksgiving Themes, Black Friday, Cyber Monday, PreHoliday, Christmas, After Holiday Sales, New Years… etc.. And please fill in or substitute your local festivals, store anniversary, city celebrations….
Make a list of every Brand and Vendor
List businesses that you would like to collaborate with in the area, including landlord and nearby tenants.
List charities and nonprofit organisations who’s members have parallels with your target customer.
AND NOW… “The Art of Collaboration” begins…!!